Stacey S. Schieffelin

People Enthusiast
Founder & CEO, ybf beauty, LLC }

all about Stacey S. Schieffelin


Short Story

Stacey Schieffelin, founder and CEO of ybf (your best friend) beauty and Models Prefer, has engineered a 18-year record of success as the #1 global color cosmetic line in direct sales on four networks in eight countries; HSN (US), QVC (UK-England, Ireland, Scotland, Wales), The Shopping Channel (Canada) and TVSN (Australia, New Zealand).  She has built a loyal, worldwide consumer base of women (girlfriends) with beauty and apparel sales in excess of $225 million! Stacey forges a highly personal relationship with her consumers, guiding them on their journeys to self-actualization and fulfillment using the power of beauty. As a former Ford Model for 20 years, renowned beauty expert and highly successful entrepreneur, she is frequently sought for editorial spreads in national magazines including Allure, Lucky, Glamour, ELLE, Good Housekeeping, Marie Claire and Fitness. Stacey has been featured and quoted in countless beauty books, trade and general interest and has had her own radio show. Stacey was honored to ring the opening bell of the New York Stock Exchange in celebration of the POWER of women owned businesses with the esteemed non-profit Count Me In. She is recognized as Connecticut’s Female Entrepreneur of the Year.  Stacey was named one of America’s “Power Women” by Ladies’ Home Journal alongside Katie Couric, Chelsea Clinton and Halle Berry among others.


The Long Story

Stacey Schieffelin, Ford model and makeup guru, successful entrepreneur and true believer in empowering women to live the life they dream, is as approachable as the girl next door. Stacey shares her knowledge about how to look and feel your beYOUtiful best every day. For Stacey, putting your best and fabYOUlous face forward is a sign of self-respect, not vanity. She believes every woman deserves to have her own customized and personalized blueprint that maps out her unique path to bold beYOUty and self-confidence.  Stacey founded Models Prefer 18 years ago; an international cosmetics company that has been sold on HSN in the U.S., QVC in the U.S., U.K. and Germany. The MP brand remained the #1 color cosmetics line on QVC in the UK for more than eight years.

Beauty is a natural extension of Stacey’s fun, engaged relationship with her customers (girlfriends); best demonstrated through her Pajama’ Party at Sea Cruises. “I started out talking to women one-on-one about what makes them beYOUtiful; first on HSN and QVC, and then in our unique Pajama’ Parties at Sea, traveling the world on a cruise ship devoted to fun, beauty and empowerment. Women embraced the ideas, products and friendships we were sharing. The phrase “best friend” was voiced over and over as they described their feelings about the products and being part of our community. Without question, the perfect name for our new brand “your best friend” (ybf) came from our girlfriends!”

Stacey is on the board of directors of Fashion Group International, Count Me In and is an active member of Independent Cosmetic Manufacturers and Distributors (ICMAD), Miss America’s Outstanding Teen, Girls, Inc., American Heart Association and the American Cancer Society.  A native of Lakeland, FL, Stacey currently resides in Connecticut with her husband and business partner, David Schieffelin. They are the proud parents of two smart and style-savvy daughters, Knox and Sami.